It’s not hidden that online shopping is becoming more and more popular.
People enjoy the comfort of buying things from home. And thus, more e-commerce stores are turning up.
With Shopify, it has become relatively easy to set up your own eCommerce platform to promote and sell products. You don’t need any help from a developer or designer.
Another reason for its popularity is its low cost.
But not anymore.
It is considered as an excellent solution for many merchants. But like always, everything comes with its own set of cons. There are certain pain points associated with Shopify stores that are often overlooked and then causes difficulties.
Let’s dive in.
What Do You Exactly Understand by Pain Point?
From a merchant’s point of view, a pain point is a specific problem an owner is facing in conducting their business.
A pain point can be real or perceived. However, in the end, it needs to be solved to successfully provide a smooth experience to your customer.
Top Pain Points for Merchants and How You Can Solve Them
I. Analyzing Web Traffic and Trends
The main challenge of any ecommerce store is to convince your prospective customers to buy from you without having a face-to-face conversation with them.
This is where analytics comes into the picture. It can help you drastically improve the performance of your websites based on the insights from analyzing their buying behaviour, studying market demands, and more.
Even though Shopify offers an analytics performance report for its merchants, there are still some gaps to be filled. Shopify’s Analytics solution is a basic one, with limited e-commerce data, and thus, you can’t rely on it for advanced analysis.
You can solve the issue by integrating with a predictive analytics solution that works well with Shopify. Predictive analytics solutions are driven by artificial intelligence, which helps in forecasting. It helps analyze historical and current data of customers buying behaviour and product demand in the market and helps identify potential opportunities and risks.
Some of the examples include ShopIQ, Retina, and more.
II. Managing Inventory and Product Online
One of the main pain points of any eCommerce owner is keeping track and updating their inventory regularly.
Regardless of the industry, you need a properly integrated inventory control system that auto-syncs in real-time. An effective inventory system can keep you updated on your real-time stock status, sends out alerts on low inventory, and even automatically reorder products when it’s time.
This is important for any merchant for the smooth functioning of their business.
For example, there are many Saas-based tools like Orderhive, Shipstation, Ezyslips, and more that aims to automate and streamline your order workflow.
Besides, these applications backup all your store data. So that even for some reason, if all your data gets lost, you can easily retrieve it back.
III. Creating the Look that Reflects Your Brand
As an ecommerce owner, you would know branding is crucial for your business. And to stand out from the crowd, you need to create a design or look that reflects your brand vision.
Most often, you will find eCommerce owners struggling with creating a personalized look and feel for their store. They need to make sure that the aesthetic of their brand matches the industry expectations as well.
Fortunately, many app developers in the Shopify community are trying to listen to merchants’ cries.
You will find many apps on the Shopify platform that helps merchants add visual features to your store.
In fact, there are a whole lot of Shopify themes that you can start with. They continuously try to add new items to keep the list fresh and up-to-date. They offer a whole lot of open source tools to speed up your Shopify Theme development.
These features might seem small, but it carries the utmost importance for your eCommerce branding.
IV. Personalization and Automation of Task
Handling an eCommerce store is not a cakewalk. It requires dedication, time, and effort to make it run efficiently.
If you want to secure more sales, you need to be active in grabbing the first opportunity to convert your leads.
Thanks to technology, there are certain aspects of businesses that can be automated and personalized to streamline your activities. For instance, using automated email or sales tools can help you generate more leads. Sending out personalized emails or messages to your prospects or leads can result in high conversion rates as it makes them feel valued.
Did you know that 94% of marketers agree that personalization is important? Interestingly enough, up to three-quarters of these marketers struggle to implement it.
There are tools like CRM and ERP software that you can easily integrate with your Shopify store to increase your work efficiency. Using these tools, you can revolutionize your customer experience.
V. Positive Testimonials
In a survey by Zendesk, it was found that 90% of customers get influences by positive reviews before making a purchase.
Based on a psychological concept, testimonials can be persuasive as customers are more likely to follow the actions of others.
In fact, Econsultancy stats reveals that websites displaying testimonials experiences an 18 percent increase in sales. And at the same time, it also increases the likelihood of site visitors buying the product by 6%.
But unfortunately, Shopify doesn’t offer the functionality of receiving ratings and reviews from your customers directly. You need to install a third-party application into the system if you want to receive consumer testimonials for your site or products.
Conclusion
Shopify is becoming one of the most popular eCommerce platforms. It provides merchants with endless opportunities to grow their business. You will find hundreds of robust solutions to help address all your pain points.
Take advantage and increase your chance of success.
