How to Efficiently Target the Last-minute shoppers on Rakhi?

Rakhi, the festival celebrating the bond between siblings, often sees a surge of last-minute shoppers looking for the perfect rakhi and gifts. As a brand owner, effectively targeting these procrastinating shoppers can boost your sales. Every year, famous brands earn a lot from last-minute shoppers on Raksha Bandhan. It’s obvious- Who doesn’t like to surprise their siblings on this amazing occasion? Now, you must be thinking about- how to efficiently target the Last-minute shoppers on Raksha Bandhan 2023. We are here to help you. Just check out our tips & target the last-minute shoppers the right way!

1. Create Urgency with Limited-Time Offers

Last-minute shoppers are often driven by time constraints. Capitalize on this by offering limited-time offers that create a sense of urgency. For example, you can provide a discount or a gift for Rakhi orders placed within a specific time frame, enticing customers to make a quick purchase.

Note- Whether you are an apparel brand or an electronic brand, offering limited offers will 3X your Raksha Bandhan profits.

2. Showcase Quick Delivery Options

Shipping plays a vital role for last-minute shoppers. And, to efficiently target the last-minute shoppers on Rakhi, you must pay attention to it. You should highlight your urgent Rakhi delivery,one-day delivery or express shipping options prominently on your website and marketing creatives. Communicate the delivery timelines to assure customers that their Rakhi and gifts will reach their loved ones on time.

Note- Quick delivery options like same-day delivery, one-hour delivery, and more are a need of the hour for all brands who are selling rakhis and rakhi combos. Moreover, it is also important for cosmetic, food, electronic, or fashion brands that are running Rakhi sales and campaigns.

3. Utilize Automation Shipping Solutions 

Efficient shipping management is crucial when dealing with last-minute orders. An automated shipping solution can streamline the entire shipping process. It offers features such as white label tracking, automated notifications, and delivery updates, ensuring a seamless experience for both you and your customers. Timely delivery without any hassle will enhance the post-purchase customer experience and will make you earn brownie points.

Note- You will get a lot of WISMO queries for rakhi orders and the best way to reduce them is by investing in an all-in-one shipping automation solution like Shipway. It offers order fulfillment solutions, branded tracking & notification solution, returns automation, and more services.

4. Leverage SMS/WhatsApp Marketing Solutions

Harness the power of SMS and WhatsApp marketing solutions like The Convert Way to reach last-minute shoppers directly. Send personalized messages with trending Rakhi offers, reminding them of the approaching Rakhi deadline. Craft compelling and concise messages that entice customers to take immediate action. Include a link to your website or a click-to-order option to simplify the purchase process.

5. Offer Ready-to-Ship Rakhi, Sweets, Chocolates, or Other Collections

Simplify the decision-making process for last-minute shoppers by curating ready-to-ship rakhi and other product collections. Display these trending Raksha Bandhan collections prominently on your website, categorizing them based on design, price range, or recipient. This saves time for customers and ensures a hassle-free shopping experience.

6. Create Gift Bundles

 To cater to the preferences of last-minute shoppers, create curated gift bundles that combine a rakhi with trending complementary products or personalized add-ons. For example, a rakhi with a box of artisan chocolates or a rakhi with a heartfelt personalized greeting card. Present these bundles as convenient and thoughtful options for time-pressed customers.

7. Provide Live Chat Support

Offer live chat support on your website to assist last-minute shoppers with their queries and concerns. Prompt and personalized responses can help alleviate any apprehensions they may have about placing a last-minute order. Ensure your customer support team is well-trained to provide swift assistance and create a positive customer experience.

Final Takeaway

Did you jot down all the tips to efficiently target the last-minute shoppers on Rakhi? It requires a combination of strategic marketing approaches and streamlined shipping solutions. This year, make a large chunk of profits on Raksha Bandhan by embracing these tips! And, when should you start? Right now!

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