by Shipway | May 20, 2026 | Supply chain network
Most Indian D2C brands don’t design their supply chain. They inherit it one warehouse, one courier, one reactive fix at a time. Then the RTO hits 28%. The shipping cost per order crosses ₹100. The festive campaign that was supposed to drive profit ends up...
by Shipway | May 14, 2026 | eCommerce Shipping, Shipping Software
A customer places an order at 3 PM and expects it before dinner. No standard courier will promise that. A two wheeler courier service already does it, every day, across every major Indian city. This is not a niche delivery option anymore. For any business that sells...
by Shipway | May 13, 2026 | eCommerce Shipping
A customer placed two orders last week, yours and a competitor’s. They got the competitors in 6 hours. You delivered after 3 days. Guess which brand they’re going back to. India’s urban delivery expectation has already shifted beneath most brands....
by Shipway | May 13, 2026 | eCommerce Fulfillment
It is Thursday afternoon. You are four days into what should be one of your best sales weeks ever. Orders are flowing, your ads are performing, and your bestselling face serum has a 4.8-star rating across every marketplace. Then your warehouse manager sends a message:...
by Shipway | May 8, 2026 | eCommerce Fulfillment, eCommerce Shipping
Your festive sale worked. Orders tripled. And then your primary courier went quiet for 72 hours. You found out from your customers, not your dashboard. Four hundred support tickets before noon. A ripple effect you had no visibility into and no control over. Here is...