As an eCommerce business owner, it is difficult to digest when people come to your website, browse around, add items to their cart, and then disappear. According to industry data, almost $18 Billion is the sales revenue lost by eCommerce brands every year.

It can be frustrating but don’t panic or give up.

Nowadays there are multiple apps and tools available that can be used to rescue abandoned carts on your eCommerce store and improve your sales conversion.

7 Best Shopify Apps to Recover Abandoned Cart 

According to Barilliance Statistics, 85.65% is an average shopping cart abandonment rate of mobile using customers which is really high in respect to desktop and tablet users.

Therefore, to convert this mobile using customers you need a smart solution that can enable you to send notifications on a platform with the highest opening rate mobile phones.

In comparison to emails, WhatsApp and SMS has the highest opening rate of 99% which can give you a good conversion of 40% of abandoned carts.

Best Shopify Apps to Convert Abandoned Carts

To make it easy for you we have picked the best choices amongst these apps, here is the list of 7 Best Shopify Apps to deal with abandoned carts.

1. The Convertway – WhatsApp & SMS Marketing Automation by Shipway

WhatsApp & SMS are the channels with a 99% of the opening rate, Shipway with its WhatsApp & SMS marketing platform – The Convertway, provides a medium for eCommerce merchants to notify their customers on these platforms. The platform allows you to send reminder notifications on Whatsapp & SMS to recover abandoned carts providing attractive deals to convert them.

The app enables you to send automated notifications to your customers on WhatsApp for their abandoned carts, and take follow-ups on the same at set time intervals. 

The application also enables you to send custom notifications to your customers with your brand identity, such as thank you messages for a successful purchase, promotion of new products, and offering discounts on your stores.

Features Highlights:

  • Send WhatsApp & SMS notifications to 220 countries.
  • Available WhatsApp Broadcasts.
  • Custom sender id available.
  • Custom notification templates are available.
  • Automatic addition of discount codes in the abandoned checkout URLs.

2. WhatsApp Chat + Abandoned Cart by pushdaddy.com

Whatsapp Chat + Abandoned Cart is a Shopify app developed by pushdaddy.com that helps eCommerce businesses to increase their customers’ buying confidence and boost sales. The one-click installation of a chat widget on the website. Post-installation, the brand only needs to share their number, save and they are ready to communicate with their customers.

The tool is available with multiple operators & styles to choose from, 7 built-in styles of chat as well as, can also add as many operators they want. With Promotional WhatsApp Messages send notifications with images, video, and pdf to the customers.

Highlighting Features:

  • Display on desktop/mobile (switch-on/ switch-off according to your convenience).
  • An unlimited number of WhatsApp chats.
  • Whatsapp analytics – can see how many times your WhatsApp number has been clicked.
  • Priority customer support.
  • BOT for the automated reply.

3. Super Lemon – WhatsApp Support by SuperLemon App

SuperLemon Whatsapp Support App is a good option for Shopify merchants to improve customer support as well as store conversions with seamless WhatsApp integration. The platform helps eCommerce stores to include WhatsApp live chat on their website for easier and faster customer support. In addition, the app allows automated and manual notifications for order confirmation, shipment tracking, cash on delivery verification, abandoned cart recovery, etc.

Highlighting Features:

  • Customizable WhatsApp lives chat button.
  • Better and effective customer engagement.
  • A better understanding of customer behavior.
  • Increase in abandoned carts recovery.
  • Seamlessly manage transactional emails.

4. Consistent Cart – Abandon Cart by CartKit

Consistent Cart – Abandon Cart by CartKit is an all-in-one solution that helps to reduce abandoned carts by using multiple communication channels. The platform enables using email, Facebook Messenger, and push notifications in an effective way to create more revenue for your store – by using them to remind your customers about their abandoned carts.

Moreover, the app can generate emails for abandoned cart recovery, new account creation, and happy birthday within a few minutes, significantly making your sales increase. Additionally, you can set up a popup with the tool that will ask your website, visitors, for their email addresses whenever they’ll add an item to their shopping carts allowing you to retarget them at a later time.

Highlighting Features:

  • Save a lot of time with baked-in marketing automation and abandoned cart recovery.
  • Reach customers and grow revenue with 100% automated and customizable email, SMS & push notifications.
  • Build a subscriber list using dozens of growth tools and integrations.
  • Double-verify orders to save consumers from being annoyed by notification emails.

5. Rivo Abandoned Cart Recovery by Rivo

The Rivo app is an easy-to-install app that starts working right away. The platform helps eCommerce merchants to recover abandoned shopping carts by engaging customers on three different channels – emails, text messages, and browser notifications. The app allows customization for all the cart recovery messages to suit your brand’s voice and style.

Highlighting Features:

  • Cart recovery notification via multiple channels (email, push notifications, and SMS).
  • Customizable messages to match your brand style.
  • One-click installation, no coding knowledge required.

6. Abandoned Cart Recovery by Marsello

Abandoned Cart Recovery by Marsello offers everything an eCommerce website needs to prevent and save abandoned carts! whether it is Facebook Messenger reminders or beautifully-designed abandoned cart emails or even simple pop-ups and cross-device carts.

The platform offers three channels for recovering an abandoned cart. The first one is via email, the app will send a follow-up email reminding your customers that they’ve left items in their cart. The second is via exit-intent pop-ups, which will appear on your customers’ screen whenever they add an item to their cart and are about to leave your store, disrupting their action for a while and reminding them that they have items in their cart. The third is via cross-device memory, it saves the data if a customer switches device or placing an order, for example, if a consumer browses your store on mobile, adds the items to the cart, but leaves without purchasing, and when they come back later but on a desktop browser, their cart will still be there with the added items.

Highlighting Features:

  • Recover abandoned shopping carts on various channels – emails, exit intent pop-ups, cross-device memory, and Facebook Messenger.
  • Utilize up to 3 emails to entice customers to complete their purchase.
  • Include a discount code to encourage customers for a successful payment.
  • Also, add your branding in your email text, and select the timings to send these notifications.

7. Messenger, WhatsApp + Carts by Bite Speed

Bite Speed is an all-in-one Whatsapp & FB Messenger Marketing app that is used by 1500+ fast-growing Shopify brands. With Whatsapp & Facebook Messenger Marketing tool the brands will be able to recover the abandoned carts along with retargeting the window shoppers which is a high percentage of visitors that don’t add to cart, sending them delivery updates, using smart opt-in tools.

The app allows the brand to chat with their customers right on their store with free & customizable Facebook & Whatsapp chat widgets, boosted with a chatbot to answer questions.

Highlighting Features:

  • Auto-campaigns For 1-click Retargeting.
  • Smart And Customizable Opt-in Tools Like Spin The Wheel Popup.
  • Personalized Customer Support.

What to look for in a Shopify cart recovery app?

If you are a Shopify store owner, then there are numerous free and premium Shopify abandoned cart apps available that can help you to recover your abandoned cart sales.

But, how will you choose from these various apps, what can match perfectly to your eCommerce store requirements? 

Here are a few points you can check for before installing an abandoned cart recovery app:

  • A Pop-up builder to recapture customers with an ‘EXIT’ intent pop-up before they would leave the website.
  • Mobile optimized attractive email templates with drag and drop editor.
  • An abandoned cart rate calculator to tell you the lost customer percent to abandoned carts for better decision making.
  • Track and target abandoned carts in real-time.

The Bottom Line

True, watching your eCommerce sales go down because of abandoned carts can be really frustrating. However, it can be rectified by using the above-mentioned apps which are trusted by hundreds and thousands of Shopify eCommerce merchants. These can effectively reduce your cart abandonment and increase your ROI.

Impressed with the features of the above-mentioned apps? Before jumping directly to install and implement the tool, understand well why your customers abandon their shopping cart. Following are a few possible reasons:

  • Additional shipping costs or taxes
  • No guest checkout
  • Long & complicated checkout process 
  • Slow-loading website pages 
  • Lack of trust with your payment gateways
  • No return policy
  • Unable to use their preferred mode of payment

Identify these issues first and then implement the tools according to your eCommerce requirement. Then decide to give your customers a discount or a special promotion, or free shipping to their abandoned cart notification/reminder that can encourage them to complete their purchase with your brand.

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