Top 10 Trending Products That Will Rule Diwali Sales in 2025

Diwali is the biggest shopping season of the year, and every business wants to make the most of it. In fact, e-commerce platforms in India recorded a 29% year-on-year growth in the very first week of festive sales this year, setting the stage for a record-breaking Diwali. With such momentum, every business, whether online or offline, wants to maximize sales during this period.

But many sellers often struggle with one key question: What should I sell to get maximum sales? The challenge is that not all products perform equally well. While trending items can attract more visibility, higher discounts, and faster conversions, others may fail to generate the same response. Without clarity on which products to focus on, sellers risk spreading their efforts thin, promoting the wrong categories, and losing out on potential sales.

Another biggest challenge during Diwali is competition. Both online stores and offline retailers come up with endless offers, bundles, and discounts, making it hard for sellers to stand out. Shoppers usually go for products that are already in demand and give them the best value, which is why choosing the right product categories becomes so important.

To help you with this, we’ve created a list of the Top 10 trending products for Diwali 2025 so you know exactly what to stock, promote, and focus on to get the most out of this festive season.

List of Top 10 Trending Products On Diwali:

1. Lord Ganesha and Goddess Lakshmi Idols with Pooja Items

On the auspicious occasion of Diwali, worshipping Lord Ganesha and Goddess Lakshmi is a tradition followed in almost every household across India. This makes them one of the most consistent best-sellers during the festive season. For e-commerce sellers, offering a variety of options, from traditional brass and copper idols to modern, eco-friendly versions made of clay or recycled materials, can capture the attention of different customer segments. Since these idols are tied directly to faith and tradition, demand is guaranteed, making them a high-priority product to stock and promote during Diwali 2025.

2. Light, Bulbs, Fairy lights

Diwali, the festival of lights, symbolizes the victory of light over darkness and fills every home with hope and joy. During this time, people love to brighten their spaces with fairy lights, decorative bulbs, smart lighting, and other unique options that enhance the festive atmosphere. With growing awareness about sustainability, many customers also prefer energy-saving and eco-friendly lighting choices. For sellers, offering a mix of smart LED lights, decorative string lights, and energy-efficient bulbs can be a highly profitable opportunity during Diwali 2025.

3. Air Purifier 

Despite continuous awareness campaigns promoting an eco-friendly Diwali by avoiding firecrackers, pollution levels still peak during the festive season. Reports on last year’s Air Quality Index showed a sharp rise in emissions caused by firecracker use. This makes air purifiers one of the most practical and thoughtful products to buy or gift during Diwali. Beyond combating post-Diwali pollution, air purifiers also support overall health and wellness, ensuring cleaner indoor air for families and guests who gather during the celebrations. Offering air purifiers as part of your product catalog can help you meet the rising demand for health-focused festive purchases.

4. Scented Candles

Scented candles bring a sense of serenity and warmth, adding to the festive charm of Diwali. Their soothing fragrances combined with elegant glass and decorative designs make them a favorite choice for both home décor and gifting. In recent years, scented and decorative candles have become an integral part of Diwali decorations, setting the perfect festive vibe. They are also considered one of the most thoughtful gift items, with many corporate organizations including them in their festive hampers. This growing popularity makes scented candles a trending product for Diwali 2025.

5. Gold and Silver Coins

Buying gold on Diwali and Dhanteras is considered auspicious as it symbolizes wealth, purity, and prosperity. According to legend, Goddess Lakshmi emerged from the ocean during the Samudra Manthan on Dhanteras, making gold a sign of her blessings. Another tale tells of gold ornaments protecting King Hima’s son from death, reinforcing the belief that buying gold brings good fortune and safeguards the family. Because of these traditions and the enduring value attached to precious metals, many people prefer to invest in gold and silver during Diwali, not only as a way of securing wealth but also as a gesture of inviting prosperity into their homes. This is why gold and silver coins have become one of the most popular and trending products to sell on Diwali in 2025.

6. Fashion and Cosmetic Products

Diwali is all about dressing up, celebrating with family, and looking your festive best. This is why fashion and cosmetic products see a huge spike in demand every year, as consumers look to refresh their wardrobes and try out new beauty trends for the festive season. In fact, Unicommerce observed a 54% year-on-year growth in this segment last year, showing how strongly shoppers are embracing this trend. With such momentum, fashion and cosmetics are set to remain among the most sought-after and trending product categories for Diwali 2025.

7. Urli Bowls

Urli bowls are an essential part of Diwali decorations in India. Traditionally crafted from brass or metal, they are filled with water and adorned with floating candles and flowers, creating a warm and inviting festive ambiance. Beyond their visual appeal, Urli bowls hold cultural and spiritual significance, symbolizing the arrival of prosperity and positive energy into the home. What makes them even more special is their versatility; they are not limited to festive use but can also be styled as an elegant décor piece throughout the year, adding a timeless charm to any living space. This combination of tradition, beauty, and practicality makes Urli bowls a trending product to sell on Diwali in 2025.

8. Unique Diwali Decorative Items

Decorative items like lanterns, candle holders, diyas, colorful garlands, and rangoli bases are an inseparable part of Diwali celebrations. Rooted deeply in cultural and spiritual traditions, these items symbolize joy, prosperity, and the welcoming of Lord Rama back to Ayodhya after his victory over Ravana. Lighting diyas and adorning homes with vibrant décor is more than just beautification, it represents dispelling darkness and inviting positive energy into the household. Since almost every family invests in these essentials during the festive season, decorative items continue to remain one of the most reliable and trending product categories to sell on Diwali in 2025.

9. Dry Fruits

Dry fruits are among the most sought-after products during Diwali, both as personal gifts and as a popular choice in corporate gifting. Their premium appeal, health value, and cultural significance make them a staple for the festive season. Even though prices of dry fruits rose by 20–25% last year, consumers continued to prefer them over chocolates, highlighting their importance in traditional gifting. This strong consumer inclination suggests that dry fruits will once again witness robust sales, making them one of the most trending products to sell in Diwali 2025.

10. Furnitures, Covers, and Other Aesthetical Items 

Consumers often invest in new furniture and décor to create a warm, inviting environment for Diwali gatherings and celebrations. From elegant sofas and coffee tables to statement entryway pieces and other home décor essentials, these products help set the festive mood while adding lasting value to the home. With the rising demand for stylish and functional interiors, furniture is expected to be one of the most trending product categories for Diwali 2025. For retailers, whether offline stores showcasing festive collections or online platforms offering convenient delivery, this category presents a golden chance to capture consumer attention and drive significant festive sales.

Maximize Your Sales This Diwali 2025

With the GST Bachat Utsav already in effect from 22nd September, prices of many products have dropped, giving e-commerce businesses an even greater opportunity to drive festive sales. Identifying the right products that can actually convert into sales is the key to success this season. With platforms already recording a growth in the first week of festive sales, demand is on a sharp rise. Identifying the right products that can actually convert into sales is the key to success this season, however,  e-commerce brands also  need to apply the right strategies to implement them effectively to turn festive demands into higher sales.