Top Selling Products on Amazon in 2024: Curated Bestsellers Guide

In today’s fast-growing internet world, Amazon is a top-rated eCommerce company and one of the most popular online marketplaces globally. The website of Amazon India is the most visited online marketplace in the country according to a recent survey. Amazon helps sellers to go through into its extensive service provider ecosystem, increase sales, order fulfillment, and post-sales support.

This online platform provides sellers with different options. At the same time, selecting the right one can be a difficult decision for anyone. This is because having a list of the best-selling products on Amazon can help you select an ideal product that can generate sales, and earn profits regularly. The product you select will directly impact the success of your online business. Additionally, if you plan to expand your business internationally in the future, consider this when finalizing your product.

So to help you in the right decision-making, researching the niches and categories of best-selling products on Amazon is very important. To simplify this process, we have curated a list of the highest-selling products on Amazon.

Bestsellers Section on Amazon

Amazon features a dedicated ‘Bestsellers’ section on its website, which is updated hourly based on the most frequently bought or trending products. Here, you can check the ranking of products within their respective departments and select the best products and categories for your needs.

We also recommend you keep an eye on the best-selling category you’ve chosen. This is because the trends can shift at any point in time. This usually happens with seasonal products or those that are popular during specific holidays. For example, items like lights, lamps, and home furnishings see an increase in sales during Diwali but this trend may not happen throughout the year.

At the same time, products like books, games, and electronics tend to sell consistently and trend year-round. Considering products from these categories can provide a more stable sales performance in the longer run and throughout the year.

Top Selling Product Categories on Amazon India

1. Electronics

The electronics category consistently holds the top spot in India’s eCommerce market. According to a PPRO report, electronics and media lead the market with a 34% share. This category is ever-evolving, with new and innovative products regularly being introduced. Both big brands and private labels perform well here. According to Amazon Business, some of the top-selling products in this category include:

• Voice-control home electronics
• Smartwatches
• Fitness equipment
• Bluetooth speakers
• Power banks
• Wireless chargers
• Headphones
• Monitors
• Mobiles and tablets

 2. Cameras

Cameras and photography equipment are also top sellers on Amazon. Multiple brands offer a wide range of options, such as:

• CCTV cameras
• Baby monitoring cameras
• Binoculars
• Telescopes
• Camera stands
• Portable lights
• Camera lenses

3. Clothing & Jewelry

Fashion products are consistently among the top-selling items in India, holding a 27% market share according to the PPRO report. Jewelry, particularly customized pieces, is also in high demand. Given the competition, unique offerings are crucial for success. Popular products include:

• Fashion apparel for men and women
• Sportswear
• Undergarments and swimwear
• Sarees
• Kurtis
• Jewelry

4. Beauty and Personal Care

Personal care and beauty items are more popular on the Amazon marketplace due to their growing demand and people’s healthy habits. Today consumers are looking for environmentally friendly, organic options. Popular items include:

• Bathing products and accessories
• Skin care creams and lotions
• Body lotions and fragrances
• Makeup products
• Hair dryers

5. Sports

The sports category includes products for both indoor and outdoor activities. Success in this category requires attention to trends and keywords due to high competition. High-profit margins make it an attractive category. Popular products include:

• Fitness equipment
• Sportswear
• Outdoor sports gear
• Yoga mats
• Resistance bands

6. Home Entertainment

Amazon offers significant discounts on home entertainment products, driving high demand. Top-selling items in this category include:

• Home theatres
• Projectors
• Televisions
• AV receivers and amplifiers
• Speakers

7. Home Office Furniture

According to the India Brand Equity Foundation (IBEF), the home office furniture category constitutes 4% of the eCommerce retail market by total value. Popular items include:

• Chairs and workbenches
• Desks and workstations
• Cabinets and cupboards
• Tables
• Adjustable seats with PU lumbar pillows

8. Fitness Equipment and Apparel

Due to the growing focus on self-care, today more people are investing in fitness equipment and apparel suitable for home use. Popular products include:

• Under desk elliptical cycle machines
• Treadmills
• Resistance bands
• Dumbbells
• Jump ropes
• Exercise balls
• Aerobic training machines
• Yoga mats

9. Cookware and Cutlery

Kitchenware is a high-traffic category on Amazon, generating consistent sales. Popular items include:

• Dining table napkins
• Theme-based cutlery
• Edible cutlery
• Celebrity cookbooks
• Leading organic products

10. Books

Physical books continue to sell well on Amazon despite the continuous rise of eBooks demand. With over 28 million books sold in India, the platform sees daily sales. Popular genres include:

• Self-help books
• Romance novels
• Mystery novels
• Science fiction
• Contemporary pulp fiction

11. Games & Toys

Amazon.in is the largest toy store in India, shipping 8 lakh units monthly. This category sees spikes during holidays and remains popular for its entertainment value. Best-selling items include:-

• Magnetic toys
• LCD writing tablets
• Bikes and ride-on
• Dolls & Accessories
• Art & craft sets

12. Household & Pet Supplies

Amazon leads in pet care and household product sales. With global sales reaching US$ 23.3 billion in 2022, the demand for these products is immense. Popular items include:

• Pet hair removers
• Dog poop bags
• Dog travel water bottles
• Cat window hanging beds
• Donut pet beds
• Automatic pet feeders

13. Garden & Outdoor

Gardening and outdoor items are popular among customers looking to enhance their green spaces. Best-selling products include:

• LED grow lights
• Backyard birding supplies
• Barbecue & outdoor dining items
• Outdoor décor
• Pest control products

14. Watches

Watches are a highly demanded accessory on Amazon, with sales growing by 45%. Amazon sells about 15,000 watches daily, highlighting the strong market demand. Popular types include:

• Digital watches
• Chronograph watches
• Smartwatches

15. Edible Grocery & Gourmet Foods

The edible grocery and gourmet foods category are one of Amazon’s best-selling segments according to revenue. With 60,000+ units sold daily, the category sees huge growth during festive sales. Popular items include:-

• Specialty coffee
• Organic teas
• Keto-friendly nuts
• Gluten-free crackers

These top-selling categories on Amazon India provide customers with various popular products that fulfill the consumer’s needs. This makes them excellent choices for your eCommerce business.

How to Find the Best Product on Amazon

Finding the best-selling product on Amazon is a difficult task for anyone. To ensure profitability and ease of shipping, you also need to consider several other factors, such as shipping costs, Amazon FBA fees, and the product’s weight and durability. Here’s a guide to help you find the optimal product to sell:

• Evaluate Shipping and FBA Costs:

  You need to understand the shipping costs and Amazon FBA fees associated with the product. Make sure that the final product is easy to ship without compromising on profits.

• Consider Product Weight and Durability:
  

  In this, lightweight and durable products are generally easier & cheaper to ship when compared to others. This reduces the risk of damage during transit.

• Analyze Market Competition:

  The best-selling products often have high competition. You need to search for niches with less competition or identify products within a popular niche to stand out.

• Utilize the “Frequently Bought Together” Section:
  

  This section provides insights into complementary products that are often purchased together, helping you identify trending items.

Conclusion

Amazon, the world’s largest online retailer, offers a vast array of products catering to diverse customer needs. Identifying top-selling products on Amazon provides valuable insights into consumer preferences and emerging trends. Recent analysis reveals that categories such as electronics, home appliances, fitness equipment, beauty products, and personal care items dominate the sales charts. Electronics, including smart home devices, smartwatches, headphones, and Bluetooth speakers, are particularly in high demand. 

You can easily ship these hot-selling products on Amazon at affordable rates with Shipway. By integrating Shipway’s courier aggregator with Amazon, you can automate order sync and processing, saving manual efforts and time. The system auto-allocates courier partners based on affordability and serviceability, allowing you to choose from over seven integrated carriers or use your carrier partner. This eliminates dependency on Amazon for delivery, pickup, or remittance and automates pickup request generation from multiple locations.

Additionally, you will benefit from flawless shipment tracking and notifications, improving order delivery while reducing RTOs and cancellations. Leverage these features to streamline your shipping process and enhance your customer experience. 

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