For e-commerce sellers, Christmas and New Year mark the grand finale of the retail calendar, a season when festive emotions and purchase intent peak together. Once the Diwali rush settles, India’s online marketplace doesn’t slow down; it simply transforms its energy toward global celebrations that span late November through early January.
December carries a distinct rhythm, streets light up, digital carts fill faster, and shoppers begin searching for gifts, décor, and deals weeks before the holidays actually arrive. This blend of celebration and consumer excitement creates a fertile ground for online sellers to make their final revenue push of the year.
In this blog, we break down the top-selling products and categories for Christmas and New Year 2025–2026 in India, while decoding the key shopping behaviors and trends shaping this evolving holiday season.
Why Holiday Sales Like Christmas and New Year Are Crucial for Online Sellers
The shopping frenzy continues its momentum even after Diwali, fueled by a series of global events like Black Friday, Cyber Monday, Thanksgiving, and Christmas, eventually culminating in the New Year sales rush.
Major Holiday Shopping Dates to Watch
| Date | Event | Sale |
| 28 Nov 2025 | Black Friday | Amazon India Black Friday Sale (late Nov, expected window); Myntra Black Friday Sale (Nov 27–Dec 1). |
| 1 Dec 2025 | Cyber Monday | Amazon Cyber Monday (online deals). |
| 25 Dec 2025 | Christmas | Myntra Christmas/Magical Christmas Sale (Dec 25–27 or Dec 20–24 windows noted by trackers) |
| 31 Dec 2025 | New Year’s Eve | Myntra Year-End Bash (Dec 26–29) |
| 1 Jan 2026 | New Year’s Day | Myntra New Year Sale (Jan 2–10, 2026) |
| 27 Nov 2025 | Thanksgiving (US) |
Here is why Christmas sales can help online sellers
1. Inventory clearance:
As shoppers stay in a festive buying mood, sellers leverage global events like Christmas and New Year to clear unsold Diwali inventory through deep discounts, boosting cash flow and freeing space for new-season stock.
2. Brand Visibility:
Holiday campaigns during Christmas and New Year help brands reach a wider audience when online traffic is at its peak.
3. Revenue Boost:
Festive discounts and gifting demand significantly increase order volumes and sales conversions.
4. New Customer Acquisition:
Shoppers exploring deals and gifts online create an ideal opportunity for brands to attract and retain first-time buyers.
Festive E-commerce Surge: Key Christmas & New Year Sales Statistics
The Christmas and New Year season continues to mark a major sales spike for online retailers worldwide. Here’s a quick snapshot of how shopping behavior and digital sales are evolving this festive season:
Growth Momentum
According to The Times of India, post-pandemic Christmas sales in 2024 recorded a 20–25% increase, reflecting revived consumer confidence and higher discretionary spending.
AI-Driven Shopping Behavior
Nearly 56% of Gen Z and 50% of Millennials now prefer to shop with AI-driven tools, from product recommendations to virtual try-ons, making personalization a key driver of conversion.
Mobile-First Holiday Shoppers
Adobe forecasts mobile devices to account for 56.1% of online holiday revenue this season, with 7 in 10 retail site visits happening on mobile, confirming that festive shopping is now firmly mobile-led.
Snapshot of Christmas & New Year Shopping Trends Across Categories (2024–2025)
The trend below indicates a balanced mix of practical and lifestyle-driven shopping, with fashion, tech, and home-related categories leading festive purchases.
Top Trending Products Across Key Categories Based on Trends
1. Electronics
iPhone 17, Google Pixel 10, Samsung Galaxy S25, Oura Ring, and Kindle Colorsoft, premium gadgets dominate Christmas wish-lists every year, driven by gifting and end-of-year upgrades.
2. Toys
Labubu Dolls, LEGO Sets, MrBeast Lab Toys,toy sales surge in December as parents and relatives look for engaging, collectible gifts for kids.
3. Furniture & Home Goods
Festive Table Lamps, Christmas Cushion Covers, Wooden Serving Trays, Mini Bookshelves, and Aromatic Candles, décor, and home essentials see higher demand as people prepare their homes for gatherings and guests.
4. Apparel
Party Dresses, Woollen Sweaters, Blazers, Festive Pajama Sets, and Red-White Co-ords, winter fashion peaks during Christmas and New Year celebrations, both for self-purchase and gifting
What’s Ahead for This Year’s Christmas and New Year Sale
Holiday shopping is starting earlier each year, with 34% of consumers making purchases even before Thanksgiving, according to last year’s data. The NRF reported a steady 2.5–3.5% rise in 2024 holiday sales compared to 2023, and with growing consumer confidence and digital adoption, 2025 is expected to continue this upward trend in festive spending.
As festive campaigns expand globally, brands that plan early, personalize offers, and optimize digital experiences will lead the 2025 holiday growth wave.
Top Selling Products for Christmas and New Year in 2025
1. Wine Bottle Holder
People frequently gift and serve wine at Christmas and New Year gatherings, so a holder elevates the table setup and keeps bottles secure. It’s a premium-looking add-on to any wine gift, increasing perceived value while remaining affordable to stock and ship.
2. Kids’ Christmas Tree Set
Families decorate together in December; a child-sized tree lets kids create their “own” corner, boosting engagement and repeat use yearly. Low risk on sizing, high visual appeal, and great for bundles (ornaments, lights), making AOV lift easy.
3. Giftables (candles, mugs, mini hampers, socks, ornaments)
December gifting skews toward quick, under-₹1,000 picks; ready-to-gift SKUs reduce decision friction and convert last-minute shoppers. They’re lightweight, easy to bundle, and highly seasonal—perfect for BOGO, combo deals, and impulse add-to-carts.
4. Santa Claus Outfits (adults & kids)
Office parties, school events, and family photos drive demand for themed apparel in the final two weeks of December. Simple sizing (robes, hats, belts) lowers return risk; accessories (beard, boots, sacks) opens upsell paths.
5. Humidifier
Dry winter air peaks in December–January; a humidifier is a practical wellness gift that’s visibly useful at home. High review sensitivity but strong search intent, pair with aroma oils/filters for profitable bundles and repeat sales.
Now that you know which products and categories dominate Christmas and New Year demand, the next step is understanding how to sell them effectively and maximize festive conversions.
Tips for E-commerce Sellers to Maximize Festive Sales
Timing is Everything
Shoppers don’t wait until the last minute; the holiday buying frenzy starts early. Here’s a quick timeline to keep in mind:
October: Early birds begin shopping for gifts and festive essentials.
November: Deal-seekers wait for big offers and global sale events.
December: Last-minute shoppers rush to grab quick gifts and express deliveries.
Personalized Message with Storytelling At Core
Highlight your products with emotion-led storytelling that connects to the festive spirit, for example, frame a personalized mug or ornament as “a memory in every sip or sparkle.” Use customized messages, packaging notes, or product pages that tell a short story around togetherness, gifting, or celebration to make your listings feel personal and gift-worthy.
Attractive Discounts and Deals
Holiday shoppers actively compare prices across platforms, so clear, time-bound offers (like “Flat 20% Off Christmas Specials” or “Buy 2 Get 1 New Year Combo”) can help drive urgency. Bundle trending products, such as a wine holder with glasses or a coffee pack with mugs, to increase average order value while keeping discounts profitable.
Offer BNPL (Buy-Now-Pay-Later)
Buy Now, Pay Later (BNPL) has become a must-have for e-commerce sellers, especially during high-spend seasons like Christmas and New Year. It not only helps convert hesitant shoppers by spreading out payments but also builds trust and accessibility, signaling that your brand values financial flexibility. Once seen as a niche option, BNPL is now a core checkout feature that boosts conversions, average order value, and customer satisfaction during the festive rush.
Top Christmas Gifts to Sell on Amazon in 2025
Amazon India sees high visibility for categories like Christmas Gifts, Kids’ Gifts, and Gift Hampers, making festive bundles easy to promote and ideal for impulse buyers.
1. Chocolate cookies and dry fruits Hampers: Low-ticket price category,great for impulse and under-₹1,000 gift market.
2. Leather Wallet + keychain + pen gift set: A masculine accessory kit, great for last-minute gifts and popular in the holiday season.
3. Fashion jewelry: The festive season often drives higher gift purchases in this segment, especially items like crystal bracelets and pendants, which are affordable, elegant, and perfectly suited for Christmas and New Year gifting.
Wrapping Up
The Christmas and New Year season has become a defining period for India’s e-commerce growth, blending global shopping habits with local festive enthusiasm. Sellers who plan early, stock trending products, and tailor offers for mobile-first, value-driven shoppers will lead the way. As 2025–2026 unfolds, brands that combine smart strategy with festive storytelling will not only sell more but also build lasting customer loyalty.
What are the most popular products to sell online during Christmas and New Year in India?
Top-selling products during Christmas and New Year in India include gadgets (iPhone 17, Samsung Galaxy S25, PlayStation 5), gift items (candles, hampers, décor), winter fashion, and home essentials like humidifiers and festive lamps.
When should online sellers start preparing for Christmas and New Year sales?
E-commerce sellers should begin preparing by October, as holiday shopping kicks off with Black Friday and Cyber Monday in late November. Planning early ensures better inventory, marketing, and campaign timing.
How can e-commerce sellers maximize Christmas and New Year sales?
To maximize festive sales, brands should offer limited-time deals, bundle complementary products, use emotional storytelling, provide BNPL options, and ensure mobile-friendly shopping experiences.
Why are Christmas and New Year crucial for online businesses?
The Christmas–New Year period marks India’s final retail surge of the year, driving high online traffic, gifting demand, and impulse purchases. It’s ideal for inventory clearance, brand visibility, and customer acquisition.
Which product categories perform best during the holiday season?
The top-performing categories include fashion, electronics, toys, décor, and gifting items. Products like party wear, premium tech gadgets, and festive hampers consistently see strong sales spikes in December.