How To Automate eCommerce Refunds For Seamless Customer Experience?

Imagine a customer who orders a product from you and receives the wrong size, they go to your website to get a refund because the product is useless to them.

In that case, three cases may arise, either your customer has to run after your support team for a refund request, which more often than not is not preferable and the customer ends up keeping the product or the customer goes through with the process and gets a refund.

Either way, they now resent your company because you made them struggle for their own money or lose their money completely. This customer is never coming back.

On the other hand, there is the third case where you have a proper refund automation system and process the refunds quickly and efficiently, this makes customers gain trust in your brand and they tend to buy from you again.

From the above example, we can see why is it important to provide customers with quick and easy refunds, but how do you do that?

For efficient and easy returns you need to have a third-party returns partner that offers instant refunds via integrations with top payment gateways like Razorpay, Cashfree, etc. like Shipway!

There are some steps involved while setting up your refunds, completing which you have seamless and quick refunds!

These are the steps to get quick refunds for your website:

• Customize a returns page for your brand so that your customers can directly place a returns request.

• You will then have to approve the return request for a refund to be triggered.

• Now you have to choose the modes of refund that will be available to your customer on the returns page it can be store credits, bank accounts, UPI, Paytm, or gift cards

• You can integrate with payment gateways like Cashfree to Validate the bank and UPI details of customers that they give to simplify your digital payments.
  
• Do you have a Shopify store?

  If yes then we have a special feature for you. For every step of the refund, you can regularly and automatically push back the status of every order.

• There are certain products you can now allow returns or refunds for. You can easily mark such products in your Shipway backend, where a refund will not be available for the item you have entered.

All of this is a great way to retain your customers and would help reduce the number of churned customers. 

Conclusion

In conclusion, we can agree that delayed and difficult refunds equal bad customer experience and churned customers. To ensure your customers stay with you and buy again even after receiving a faulty order use Shipway for quick and easy refunds for both the customer and you.

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