by Shipway | May 22, 2026 | Distribution, eCommerce Fulfillment, eCommerce Returns, Return Management System, Warehousing
You ran a sale. Orders spiked. And then your RTO spiked too. Most brands blame the courier. The real problem started weeks earlier, inside a warehouse that was never designed to support the distribution network around it. In Indian eCommerce, RTO rates run between 20%...
