10 Innovative Brands From Shark Tank India That Stole The Spotlight With Their Pitches & Products

Watching Shark Tank India, we have all been amazed by the brilliant ideas and innovative products presented by entrepreneurs. From practical everyday items to groundbreaking technologies, the show has spotlighted products that quickly became household names. 

But have you ever wondered which products turned into bestsellers after their time in the tank? In this article, we will take you through the top-selling products and categories that caught the Sharks’ attention—and the market’s too.

Let’s dive in!

What Makes A Product Successful On Shark Tank India?

Appearing on Shark Tank India is a golden opportunity for entrepreneurs, but success doesn’t come just from being on the show—it’s about standing out. The Sharks are seasoned investors who evaluate products with a sharp eye for potential. 

For a product to shine, it needs to do more than just look good; it must solve real problems, show promise for growth, and be backed by a founder with vision and grit. 

Here’s what startups focus on to increase their chances of success:

• Solve a real problem that addresses genuine market pain points.
• Demonstrate scalability with a clear path to rapid growth.
• Prove market demand with solid sales numbers or customer validation.
• Share a compelling and authentic brand story.
• Present clear, realistic, and detailed financial projections.
• Differentiate their brand and highlight what makes their product unique and valuable.
• Showcase their passion while being open to feedback and mentorship.

Top 10 Brands with Innovative Products & Pitches on Shark Tank India 

Among the 480 standout products featured on shark tank India till now, some have not only secured investments but also won the hearts of consumers and scaled their businesses exponentially. Let’s dive into these success stories: 

1. Bummer (Innerwear and Loungewear)

Founder: Sulay Lavsi

Shark Tank Deal: ₹75 lakhs for 7.5% equity

Sharks who invested: Namita Thapar and Aman Gupta

Shark Tank Season: Season 1

Bummer, founded by Sulay Lavsi, is a D2C innerwear and loungewear brand focused on ultra-soft, sustainable, and vibrant designs. Targeting millennials, the brand offers products made from sustainably sourced MicroModal fabric, ensuring both comfort and environmental responsibility.

During its pitch on Shark Tank India Season 1, Bummer showcased its unique product line and rapidly growing market traction. Seeking ₹75 lakhs for 4% equity, Sulay’s compelling presentation and the brand’s growth potential attracted Namita Thapar and Aman Gupta. The deal closed at ₹75 lakhs for a 7.5% stake. 

Post-investment, Bummer witnessed exponential growth. From annual sales of ₹60 lakhs at the time of its pitch, the company scaled to ₹11 crores in revenue by 2023. Currently, its monthly recurring revenue stands at ₹2 crores, highlighting the brand’s successful market penetration and sustained consumer demand.

2. Auli Lifestyle (Skincare and Wellness)

Founder: Aishwarya Biswas

Shark Tank Deal: ₹75 lakhs for 15% equity

Sharks who invested: Namita Thapar

Shark Tank Season: Season 1

Auli Lifestyle, founded by Aishwarya Biswas in 2017, is a Kolkata-based skincare brand that seamlessly blends traditional Ayurvedic principles with modern science. The brand offers a diverse range of natural, cruelty-free skincare products tailored to various skin needs, emphasizing affordability and sustainability.

During its appearance on Shark Tank India Season 1, Aishwarya pitched for ₹75 lakhs in exchange for 4% equity. After deliberations, Namita Thapar invested ₹75 lakhs for a 15% stake. 

After the investment on Shark Tank, the monthly sales of Auli Lifestyle increased from ₹10-12 lakhs to ₹30-37 lakhs. The brand expanded its distribution, making products available in all Mumuso stores across India, and introduced a new range of cost-effective products to cater to a broader audience. Additionally, Auli began exporting its products internationally, marking its presence in the global market.

3. Snitch (Men’s Fashion)

Founder: Siddharth R. Dungarwal

Shark Tank Deal: ₹1.5 crore for 1.5% equity

Sharks who invested: Namita Thapar, Vineeta Singh, Aman Gupta, Anupam Mittal, and Peyush Bansal

Shark Tank Season: Season 2

Snitch, founded by Siddharth R. Dungarwal in 2019, is a Bengaluru-based men’s fast fashion brand that has rapidly become a prominent name in India’s fashion industry. The brand focuses on delivering trendy, high-quality apparel for the modern man, drawing inspiration from global fashion trends to create a diverse and stylish product line.

When the brand appeared on Shark Tank India Season 2, Siddharth pitched Snitch, seeking ₹1.5 crore for 0.5% equity, valuing the company at ₹300 crore. His articulate presentation and the brand’s impressive metrics—such as dispatching 2,000 orders daily, attracting 50,000 daily website visitors, and achieving 5 lakh app downloads—captivated the Sharks. Recognizing Snitch’s potential, all five Sharks—Namita Thapar, Vineeta Singh, Aman Gupta, Anupam Mittal, and Peyush Bansal—collectively offered ₹1.5 crore for 1.5% equity, valuing the company at ₹100 crore. 

Following the investment, the brand’s monthly revenue increased by 30%, reaching ₹11 crore. In May 2024, Snitch secured an additional $13 million in Series A funding, aiming to scale talent, enhance technology, and expand its offline retail presence. The company plans to open 10 new retail stores in January, bolstering its omnichannel marketing strategy and increasing accessibility for customers. 

4. Nasher Miles (Travel Luggage and Accessories)

Founders: Abhishek Daga, Lokesh Daga, and Shruti Kedia Daga

Shark Tank Deal: ₹3 crore for 1.5% equity with a 1% royalty until the investment is recouped

Sharks who invested: Aman Gupta, Anupam Mittal, Namita Thapar, Ritesh Agarwal, and Vineeta Singh

Shark Tank Season: Season 3

Nasher Miles, established in 2017 by Abhishek Daga, Lokesh Daga, and Shruti Kedia Daga, is a Mumbai-based travel luggage and accessories brand that has redefined the Indian luggage market. The brand offers a diverse range of stylish and functional travel products, including hard-sided and soft-sided luggage, backpacks, and travel accessories, all designed to cater to the evolving needs of modern travelers. 

During Shark Tank India Season 3, the founders of Nasher Miles pitched for an investment of ₹3 crore in exchange for 0.75% equity, setting the company’s valuation at ₹400 crore. Their pitch highlighted the brand’s unique value proposition of offering vibrant and distinctive luggage designs that stand out, addressing common traveler challenges. The compelling presentation and the brand’s impressive growth trajectory led to a unanimous decision by all five Sharks to invest ₹3 crore for 1.5% equity, valuing the company at ₹200 crore, along with a 1% royalty until the investment is recouped. 

Following this landmark deal, Nasher Miles has reported revenues exceeding ₹80 crore for the financial year 2023–2024, with a consistent annual growth rate of 80–100%. To further its market reach, Nasher Miles has embarked on an aggressive offline expansion strategy, aiming to establish a presence in 1,000 retail stores by the end of 2025. Additionally, the company plans to increase its domestic manufacturing to 75% aligning with the ‘Make in India’ initiative. 

5. TagZ Foods (Healthy Snacks)

Founders: Anish Basu Roy and Sagar Bhalotia

Shark Tank Deal: ₹70 lakhs for 2.75% equity

Sharks who invested: Ashneer Grover

Shark Tank Season: Season 1

TagZ Foods, founded in 2019 by Anish Basu Roy and Sagar Bhalotia, is a Bengaluru-based startup revolutionizing the snacking industry with its range of popped potato chips. Positioned as a healthier alternative to traditional fried snacks, TagZ chips are made using a unique popping process that reduces oil content by 50%, aligning with the growing consumer demand for guilt-free indulgence.

During Season 1 of Shark Tank India, Anish and Sagar presented their pitch, requesting ₹70 lakhs for 1% equity, placing the company’s valuation at ₹70 crores. Their pitch emphasized the health benefits and superior taste of their popped chips, which resonated with the Sharks. After deliberation, Ashneer Grover offered ₹70 lakhs for 2.75% equity, which the founders accepted. 

After the investment, TagZ Foods annual revenue tripled, reaching ₹23 crores in FY23. The product line expanded beyond popped chips to include dips and chocolate cigars, catering to a broader consumer base. Additionally, TagZ Foods increased its market presence, making products available across 22 cities in India.

6. Zoff Masala (Spices and Condiments)

Founders: Akash Kumar Agrawal and Ashish Agrawal

Shark Tank Deal: ₹1 crore for 1.25% equity

Sharks who invested: Aman Gupta

Shark Tank Season: Season 2

Zoff (Zone of Fresh Foods), founded in 2018 by brothers Akash Kumar Agrawal and Ashish Agrawal from Raipur, Chhattisgarh, is a Direct-to-Consumer (D2C) startup transforming the Indian spice industry. The brand emphasizes purity and quality, using advanced technologies like a 7-stage cleaning process and air-classifying mills to produce unadulterated spices that retain their natural aroma and flavor.

During their appearance on Shark Tank India Season 2, the Agrawal brothers sought an investment of ₹1 crore for 0.5% equity, valuing the company at ₹200 crores. Their pitch highlighted the vast potential of the Indian spice market, worth ₹80,000 crores, with 70% remaining unorganized. They also showcased their state-of-the-art manufacturing facility and commitment to quality, which piqued the Sharks’ interest. After deliberations, Aman Gupta offered ₹1 crore for 1.25% equity, valuing the company at ₹80 crores, which the founders accepted. 

Following the investment, Zoff reported an annual revenue of ₹60 crores in the previous fiscal year and projected revenues of ₹65-70 crores for the current fiscal year. Their products are available through their website, mainstream marketplaces, and in 10,000 offline stores. Notably, Zoff achieved a 400% growth in online sales over three years, with recent monthly sales figures of ₹4.5 crores online and ₹2.5 crores offline. In August 2024, Zoff secured an additional ₹40 crore in funding from JM Financial Private Equity, aiming to expand its product line and strengthen its market presence.

7. Skippi Ice Pops (Ice Pops and Beverages)

Founders: Ravi Kabra and Anuja Kabra

Shark Tank Deal: ₹1 crore for 15% equity

Sharks who invested: Aman Gupta, Anupam Mittal, Namita Thapar, Peyush Bansal, Vineeta Singh, and Ghazal Alagh

Shark Tank Season: Season 1

Skippi Ice Pops, launched by Ravi and Anuja Kabra, is India’s first natural ice pop brand that revolutionized the frozen dessert market. The brand offers preservative-free, natural, and delicious ice pops in a variety of flavors, catering to both kids and adults who seek healthy and fun snacking options.

When the brand appeared on Shark Tank Season 1, the Kabras pitched their vision of transforming the traditional ice pop industry with healthier and environmentally friendly alternatives. They sought ₹45 lakhs for 5% equity, valuing the company at ₹9 crores. However, their pitch resonated so well with the Sharks that all six invested collectively, offering ₹1 crore for 15% equity, valuing the company at ₹6.67 crores. This made Skippi Ice Pops the first all-Shark deal on the show.

Since the investment, Skippi Ice Pops’s monthly sales jumped by 40 times, reaching ₹2-2.5 crore in revenue. The brand has expanded its operations to 100 cities across India and is actively pursuing export opportunities. 

8. Yes Madam (At-Home Beauty and Wellness Services)

Founders: Aditya Arya, Mayank Arya, Akanksha Vishnoi, and Arpit Gupta

Shark Tank Deal: ₹1.5 crore for 2% equity, plus a 2% royalty until the investment is recouped

Sharks who invested: Aman Gupta, Peyush Bansal, Ritesh Agarwal, and Vineeta Singh

Shark Tank Season: Season 3

Yes Madam, founded in 2016 by Aditya and Mayank Arya, is a Noida-based startup offering at-home beauty and wellness services across India. The platform provides a range of services, including hair spa, nail treatments, facials, waxing, and more, delivered by trained and verified professionals. Customers can book appointments through the user-friendly Yes Madam app or website, ensuring convenience and quality at their doorstep.

In Shark Tank India Season 3, the founders proposed an investment of ₹1.5 crore for 0.5% equity, giving the company a valuation of ₹300 crore. Their pitch highlighted the platform’s transparency, quality services, and the empowerment of over 2,500 women professionals earning between ₹40,000-₹50,000 per month. After deliberation, the deal was finalized with four Sharks investing ₹1.5 crore for 2% equity, along with a 2% royalty. 

Post-investment, Yes Madam expanded its operations to over 50 cities across India, processing approximately 70,000 monthly bookings. The Yes Madam app boasts over 2 million downloads, reflecting its widespread acceptance. In October 2023, the company reported a positive EBITDA of ₹40 lakhs, with a gross merchandise value of ₹9.5 crore, indicating a profitable trajectory. 

9. Ariro Toys (Wooden Toys for Infants and Toddlers)

Founders: Nishananthini Ramasamy and Vasanth Angudurai

Shark Tank Deal: ₹50 lakhs for 10% equity

Sharks who invested: Aman Gupta and Peyush Bansal

Shark Tank Season: Season 1

Ariro Toys, founded in 2020 by Nishananthini Ramasamy and Vasanth Angudurai, is a Chennai-based startup dedicated to providing safe, eco-friendly wooden toys for children aged 0 to 3 years. The brand emphasizes the use of neem wood, known for its antibacterial and antifungal properties, ensuring that their toys are both safe and beneficial for infants and toddlers. Ariro’s product range includes teethers, push wagons, balancing boards, and Pikler triangles, all designed to promote developmental growth through play.

In Season 1 of Shark Tank India, the founders requested an investment of ₹50 lakhs for 2.5% equity, setting the company’s valuation at ₹20 crores. Their pitch highlighted the need for non-toxic, sustainable toys in the Indian market, especially for young children. After deliberation, Aman Gupta and Peyush Bansal offered ₹50 lakhs for 10% equity, which the founders accepted. 

Following the investment, Ariro Toys reported monthly revenues between ₹25 lakhs to ₹30 lakhs, with 80% of sales generated through their website and the remaining 20% from online marketplaces like Amazon. Their products are also available in 43 Hamleys stores across India. The brand has expanded its product line to over 100 designs and has reached over 16,000 orders, selling more than 1 lakh toys. Additionally, Ariro provides regular livelihood to 90 artisans across the country, contributing to community development.

10. Nestroots (Home Decor and Lifestyle Products)

Founders: Chhavi Singh and Shekhar Godiyal

Shark Tank Deal: ₹50 lakhs for 2% equity

Sharks who invested: Namita Thapar

Shark Tank Season: Season 2

Nestroots, founded in 2016 by Chhavi Singh and Shekhar Godiyal, is a Gurugram-based home décor and lifestyle brand offering a diverse range of products, including furniture, kitchenware, dining accessories, and furnishings. 

In Shark Tank India Season 2, the founders proposed an investment of ₹50 lakhs for 1% equity, placing the company’s valuation at ₹50 crores. Their pitch highlighted the brand’s extensive product range, strong sales figures, and vision to become a leading home décor brand in India. After deliberation, Namita Thapar offered ₹50 lakhs for 2% equity.

Following the investment, Nestroots reported monthly sales averaging ₹1.1 crore, with 75% of sales coming from online marketplaces and 25% from their website. Their gross margin stands at 70-75%, with a net profit margin of 16-19%. In December 2023, Nestroots raised an additional ₹3 crore in a pre-seed funding round led by Beyond Seed Singapore, aiming to enhance their online presence and expand into international markets, including the US, Canada, and the UAE, over the next five years. 

Turning Ideas into Icons: Lessons from Shark Tank India

The brands highlighted above didn’t just pitch; they made a mark. Shark Tank India proves that with the right mix of innovation, strategy, and execution, even the simplest ideas can disrupt entire industries. 

If these stories have taught us anything, it’s that great things happen when preparation meets opportunity.

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