Best Shopify Apps for Ecommerce Stores of All Sizes (Free + Paid)

Running an ecommerce brand on Shopify? Then you know success isn’t just about launching a store, it’s about using the right Shopify tools at the right time to grow your business sustainably. From finding your first winning product to optimizing conversions at scale, your Shopify app stack can make or break your growth.

In this guide, we’ll walk you through the best apps for your Shopify store, tailored for every stage of business:

• From idea to launch (0 to 1)
• From your first 100 orders to a steady scale (1 to 10)
• From brand recognition to market dominance (10 to 100)
• And finally, enterprise-level ecommerce (100+)

This is your go-to Shopify app list. So if you’re looking for the best Shopify apps for ecommerce in dropshipping, email marketing, SEO, reviews or analytics, this guide has it all. Let’s dive in. 

0 to 1: Setting Up Your Shopify Store

Free or affordable Shopify tools for new founders and first-time sellers

Just getting started with your ecommerce journey? At this early stage, it’s all about keeping things simple, fast, and budget-friendly. You’re still testing product ideas, building your first Shopify store, finding products and figuring out how to actually sell online. 

And if you’re wondering “Which Shopify apps do I really need?” – the answer is: stick to low-cost or free apps for Shopify that deliver real value across marketing, payments, store design, product sourcing, etc that build customer trust.

To help you kick off strong, here’s a curated list of the best Shopify apps for beginners and new store owners:

Category: Product Sourcing & Dropshipping 

When you’re just starting out (especially if you’re dropshipping), the first tool in your Shopify stack should help you find winning products and reliable suppliers. Whether you’re going with AliExpress-based dropshipping or print-on-demand, these two Shopify apps are tried-and-tested favorites for beginners and pros alike.

1. DSers (Free + Paid) — The AliExpress Dropshipping Powerhouse

If you’re dropshipping via AliExpress, DSers is a no-brainer. It’s the official AliExpress dropshipping partner and helps you streamline product sourcing, automate fulfillment, and scale operations fast — all without breaking the bank.

Why Merchants Love DSers:

• Supplier Optimizer: Find the best suppliers for your products in seconds.
• Bulk Ordering: Place hundreds of orders with just a few clicks.
• Product Bundling: Create bundle deals to increase cart value.
• Auto Sync: Automatically update tracking info and order status.
• Variant Mapping: Easily map multiple suppliers or variants to one product.
• Inventory Management: Keep stock in check to avoid overselling.

Pricing: Free to install and paid plans start at $19.90 per month

Shopify Rating: 5 Stars

Number of Reviews: 32112

2. Printful — Print-on-Demand with Pro-Quality

Launching a custom merch brand or dropshipping apparel? Printful is a print-on-demand leader and one of the best apps for Shopify dropshipping with zero inventory risk. You design; they print, pack, and ship globally.

Why Merchants Love Printful:

• No Upfront Inventory: Create and sell without buying stock.
• High-Quality Products: Premium print quality and materials.
• Custom Branding: Add your logo to packaging and packing slips.
• Seamless Integration: Works perfectly with Shopify, Etsy, and more.

Pricing: Free to install, pricing starts from $24.99/ month.

Shopify Rating: 4.7 Stars

Number of Reviews: 7494

Category: Logistics & Returns 

Shipping is the next step when building your Shopify store. To ensure zero shipping chaos and lower RTOs, these Shopify shipping and returns solutions will help you nail the delivery experience and make returns painless for your team and your customers.

1. Shipway (Free) — Shipping & Order Tracking, Made Easy

Shipway is the go-to free Shopify app for shipping and order tracking. From branded tracking pages to NDR management and return automation, Shipway is built to improve post-purchase experiences and streamline logistics for ecommerce brands.

Why Merchants Love Shipway:

• NDR Management: Stay ahead of failed deliveries with real-time insights and reattempt tracking.
• Return Automation: Make returns seamless with automated workflows and instant refunds.
• Branded Tracking Page: Offer a personalized tracking experience right on your website.
• Order Notifications: Send real-time updates via SMS, Email, and WhatsApp.
• Review Collection: Gather customer feedback post-delivery and track satisfaction with built-in NPS tools.

Pricing: Free to install, pricing starts at $39.99 per month 

Shopify Rating: 4.5 Stars

Number of Reviews: 424

2. Return Prime (Free + Paid) — The Smarter Way to Handle Returns

Return Prime centralizes your entire return, exchange, and refund process into one smart, automated platform. With this Shopify app for returns, you can easily automate ecommerce returns, promote exchanges, offer store credits, and handle in-store returns — all while integrating with your existing logistics and WMS tools.

Why Merchants Love Return Prime:

• Custom Return Portal: Fully brandable and built for customer ease.
• Automated Labels & Replacements: Instantly generate return labels and replacement orders.
• Flexible Refund Options: Refund to card, gift card, or store credit.
• In-store Returns & Smart Exchanges: Promote store credit and streamline return journeys.
• Seamless Integrations: Connect with 30+ apps or build your own using APIs and webhooks

Pricing: Free plan available for up to 14 days, starter plan starts from $19.99

Shopify Rating: 4.9 Stars

Number of Reviews: 825

Category: Marketing Automation

Once your store is up and running, it’s time to get serious about marketing — without burning out. These Shopify marketing apps to increase sales, conversions and retention will help you reach customers where it matters most, with automation that works while you sleep.

1. ConvertWay — SMS & WhatsApp on Autopilot

If you want to boost your retention and conversion rates with real-time, mobile-first marketing, ConvertWay is your Shopify secret weapon. It’s a beginner-friendly Shopify app for SMS, WhatsApp and RCS messaging, best for Indian ecommerce brands, packed with pre-approved templates and automated flows. 

Why Merchants Love Convertway:

• SMS + WhatsApp Campaigns: 300+ ready-to-use SMS & WhatsApp templates
• Gamified Engagement: Use scratch cards and rewards to bring customers back
• Advanced Segments: Create hyper-targeted campaigns, WhatsApp chatbots and custom automation flows like browse abandonments, etc
• Flow Builder: Automate messages for cart recovery, upsells, and order tracking

Pricing: It is free to install, charges are applicable as per the campaign, channel and audience size.

Shopify Rating: 4.8 Stars

Number of Reviews: 415

2. Klaviyo (Free up to 250 contacts) — Data-Driven Email & SMS

Klaviyo is one of the most powerful SMS & email marketing tools for Shopify stores, giving you pro-level tools to grow your list, personalize campaigns, and drive repeat sales.

Why Merchants Love Klaviyo:

• Drag-and-Drop Emails: Design beautiful emails with ease
• Smart Segmentation: Target based on purchase behavior, engagement, and more
  Automation: Set up abandoned cart flows, welcome sequences, and win-back campaigns
• AI Forecasting: Predict customer behavior like churn or next order date
  

Pricing: Free to install. Send emails free forever for up to 250 contacts, and get 150 SMS/MMS credits on the house. Klaviyo offers a pay as you go model based on your email or SMS lists.

Shopify Rating: 4.6 Stars

Number of Reviews: 3443

Category: Social Proof & Reviews

Your product might be awesome, but your customers need to see proof. These Shopify apps for product reviews help you collect, display, and amplify positive experiences that build trust from day 1.

1. Judge.me (Free) — Easy, Effective Product Reviews

Lightweight and powerful, Judge.me helps you collect star ratings, written reviews, and photo reviews — all without spending a dime. 

This Shopify reviews app integrates seamlessly with your product pages and helps build trust fast. Get unlimited star ratings, written reviews, photos, and videos — all synced to your product pages and search platforms like Google and TikTok. 

Why Merchants Love Judge.me:

• Unlimited Reviews: Collect and display reviews, photos, and videos — no cap.
• Eye-Catching Displays: Add review carousels and star ratings across your store.
• Boost Repeat Purchases: Reward customers with coupons and referrals.
• Social & Search Sync: Push reviews to Meta, TikTok, Google, and the Shop app.
• Easy Imports: Bring reviews from Amazon, Etsy, Loox, Yotpo, and more.

Pricing: It’s a free Shopify tool. Paid plans with advanced features and controls starting at just $15 per month.

Shopify Rating: 5 Stars

Number of Reviews: 42570

2. Yotpo — Premium UGC, Reviews & More

Looking for an all-in-one platform for reviews, referrals, and even subscriptions? Yotpo is a top-tier Shopify app for remarketing, retention and loyalty that scales with your brand.

Why Merchants Love Yotpo:

• Custom Review Requests: Get post-purchase feedback automatically
• UGC Display: Show off real customer photos and videos
• Moderation Tools: Keep your review section clean and authentic
• Rich Snippets: Boost SEO with star ratings in search results

Pricing: Free for up to 50 orders monthly, while the starter pack starts at $15 per month.

Shopify Rating: 4.8 Stars

Number of Reviews: 7321

Category: Store Optimization & Payments

The right tools don’t just help you sell, they help customers buy fast. So, check out the best Shopify app for payments: 

1. Razorpay Checkout – Seamless Payment & Checkout Experience

Razorpay’s Magic Checkout turns your Shopify checkout into a conversion machine. Reduce drop-offs with auto-filled details, offer intelligent COD options, and highlight EMI plans with interactive widgets, all while detecting risky orders in real-time.

Why Merchants Love Razorpay:

• Smart COD Rules: Customize by cart value, pincode, and customer data.
• RTO Prevention: ML-based fraud detection stops bad orders before they happen.
• One-Click Checkout: Auto-suggest payment methods and fill in details instantly.
• Branded Checkout: Match colors, layout, and logos to your brand.
• Fast Setup: Install and go live in under 5 minutes.

Pricing: The Shopify app is free to install, but additional charges may apply based on each transaction.

Shopify Rating: 3.5 Stars

Number of Reviews: 14

2. PageFly (Free plan) — Build Pages That Convert

Want to customize landing pages, product pages, or even your homepage? PageFly lets you do that with zero coding and dozens of conversion-ready templates. It’s very easy to use and free to install on your Shopify App Store.

Why Merchants Love :

• Mobile-optimized drag-and-drop builder
• Conversion-focused design blocks
• Integrates with all your favorite Shopify apps

Pricing: It works on a pay-as-you-go model starting at $24 per month.

Shopify Rating: 4.9 Stars

Number of Reviews: 12275

1 to 10: Scaling Your Business

Apps & integrations for conversion optimization, retention, and growing MRR

You’ve nailed product-market fit and traffic is rolling in; now it’s go time. This is the growth phase where your focus shifts from getting sales to scaling sustainably. Think – lowering CAC, increasing retention, improving customer LTV, and becoming unforgettable in your customer’s mind.

To win at this stage, your toolkit needs to level up. From SEO and subscriptions to loyalty and live chat, here are the best Shopify apps for your ecommerce store that help you build a sticky brand and boost monthly recurring revenue (MRR).

Category: SEO for Ecommerce

As your brand grows, ranking on Google becomes non-negotiable. Better SEO gives you free, organic and consistent traffic. These Shopify tools for SEO make sure your store is search-engine-friendly and ready to dominate organic results.

1. Plug in SEO — Fix SEO Errors Fast (Free Plan Available)

A go-to SEO app for Shopify beginners and scaling merchants alike. Plug in SEO audits your store and flags issues before they affect your rankings.

Why Merchants Love Plug in SEO: 

• SEO Audit: Spot missing tags, broken links, or duplicate content
• On-Page Optimization: Easily edit meta titles, descriptions, and image alt text
• Performance Alerts: Get real-time notifications when your SEO needs attention

Pricing: 3 pricing plans available, starting at $29.99 per month for small stores to $99.99 for large stores.

Shopify Rating: 4.6 Stars

Number of Reviews: 2590

2. Yoast SEO — For Content-Driven Brands (Paid)

A heavyweight in the SEO world, Yoast helps you rank higher and write better. Perfect for Shopify merchants who want to build a blog or optimize content for humans and algorithms.

Why Merchants Love Yoast:

• Technical SEO: Automatically cleans up theme code to boost speed and crawlability
• Metadata Optimization: Tweak how your pages appear in search
• Content Analyzer: Get real-time readability, keyword, and linking suggestions

Pricing: Premium plan starts from $19/month

Shopify Rating: 4.3 Stars

Number of Reviews: 150

Category: Subscriptions, Loyalty & Upsells 

Repeat customers mean profitable business. These Shopify integrations help you generate recurring revenue and build brand love.

1. Loop Subscriptions — Smooth Subscription Management

If you’re selling consumables, curated boxes, or digital services, Loop lets you offer flexible subscriptions that are easy to manage for both you and your customers. It helps you turn one-time buyers into loyal subscribers. Loop is one of the best subscription apps for Shopify merchants, which lets you personalize plans, automate billing, and manage churn — all through a mobile-first customer portal.

Why Merchants Love Loop:

• Self-Serve Portal: Customers can manage subscriptions anytime, anywhere.
• Flexible Bundles: Offer personalized or fixed product boxes to boost AOV.
• Smart Dunning: Recover failed payments automatically.
• Interactive Flows: Reduce churn with personalized cancellation journeys.
• 50+ Integrations: Easily connect with your favorite tools and CRMs.

Pricing: Free for 50 active subscriptions, the paid plan starts at $99/month plus transaction costs.

Shopify Rating: 4.9 Stars

Number of Reviews: 472

2. Smile.io — Turn Customers Into Fans

Create a branded loyalty program that rewards repeat purchases, referrals, reviews, and more. Smile.io helps you build emotional connections that keep people coming back. It turns every purchase, referral, and review into a reward opportunity. You can launch a loyalty program in minutes to drive repeat purchases and increase LTV, no coding needed.

Why Merchants Love Smile.io:

• Points & VIP Tiers: Reward customers for every interaction.
• Social Rewards: Earn points through Instagram, TikTok, and custom actions.
• Campaigns: Launch bonus events to drive immediate sales.
• Easy Integrations: Works with Klaviyo, Gorgias, and 25+ more.
• Benchmarking Tools: See how your program stacks up to similar stores.

Pricing: Free trial for up to 200 monthly orders, but whitelabelling and branding options start at $49/month.

Shopify Rating: 4.8 Stars

Number of Reviews: 6943

Category: Live Chat & Customer Support

Responsive support leads to happier customers and happy or loyal customer gives you more sales. These Shopify apps for customer support are one of the most important ones in the list, which makes your store feel human and approachable 24/7.

1. Tidio (Free + Paid) — Real-Time Support Meets Automation

An ecommerce store needs to engage visitors instantly and resolve doubts before they bounce. Tidio does just that. It blends live chat and AI-powered bots to offer seamless support at scale.

Why Merchants Love Tidio:

• Live Chat: Talk to your customers in real-time
• Chatbots: Handle FAQs and order inquiries automatically, even when you’re offline

Pricing: Free plan is available for up to 50 conversations. Customer service plans starts at $29 per month. Flows and AI chatbots are at $29 and $39 per month, respectively.

Shopify Rating: 4.6 Stars

Number of Reviews: 1966

2. Gorgias — Ecommerce-Focused Helpdesk

Ecommerce brands at this stage need to connect email, chat, Instagram DMs, and more into one dashboard for easier and hassle-free operations. Gorgias helps you manage tickets, automate replies, and provide personalized support at scale. 

It brings all your support channels into one dashboard, helping you resolve tickets faster, automate replies, and let AI agents handle the basics so your team can focus on delivering standout customer experiences.

Why Merchants Love Gorgias:

• Unified Inbox: Manage support across email, chat, Instagram, and more.
• Self-Service Tools: Customers can track orders and resolve issues on their own.
• AI-Powered Replies: Get fast, accurate, on-brand responses at scale.
• Deep Integrations: Sync with 100+ Shopify apps and CRMs.
• Conversion Support: Use AI to recommend products in chat and boost sales.

Pricing: Plans start at $10 per month and go up to $900 for enterprise clients

Shopify Rating: 4.7 Stars

Number of Reviews: 717

Pro Tip: Want to scale faster and smarter? Start with tools that boost conversions, increase retention, and make your brand unforgettable. Don’t overload your store with apps. Test, measure, and double down on what drives real growth.

10 to 100: The Known Brand

Tools for omnichannel expansion, profit optimization, and advanced insights

Your brand has hit mainstream awareness. You’re exploring international markets, building teams, and fine-tuning every funnel.

Category: Data & Profit Analytics

Guesswork doesn’t scale. These Shopify analytics apps break down your numbers and keep an eye on sales, revenue, profit, and returns, so you can double down on what’s working and cut what’s not.

1. Triple Whale – AI agent-powered intelligence platform

Triple Whale puts all your key business metrics in one place – from ad spends to product-level profit. It helps you make smarter and faster growth decisions backed by real-time data.

Why Merchants Love Triple Whale:

• Moby Agents: AI that flags issues and uncovers hidden opportunities.
• Moby Chat: Ask questions, get instant reports, no analyst required.
• The Pixel: Track user behavior that other tools miss.
• Unified Insights: View channel, campaign, and product performance together.
• Sonar: Enrich your data for higher ROI on Klaviyo and ad platforms

Pricing: Plans start at $149 per month for tracking multi-touch attribution. 

Shopify Rating: 3.8 Stars

Number of Reviews: 83

2. Peel Analytics – Automated Analytics for Shopify

At this stage, you need to dig deeper, get cohort insights, retention reports, and automate growth analysis. Peel Analytics turns your store’s raw data into ready-to-use dashboards, cohort reports, and growth analytics. This is a must-have Shopify app that gives instant visibility on LTV, AOV, retention, and ROI — without lifting a finger.

Why Merchants Love Peel Analytics:

• Daily Reports: Delivered via Slack or Email for on-the-go visibility.
• Cohort Tracking: See retention trends by acquisition month.
• Product Analytics: Discover bundles, journey paths, and top SKUs.
• Subscription Analysis: Deep dive into your subscriber behavior.
• Smart Segments: Create high-value customer groups using RFM.

Pricing: Pricing starts at $199 per month with a free trial.

Shopify Rating: 5 Stars

Number of Reviews: 37

Category: Internationalization & Currency Exchange

Selling overseas? Make your store feel local with these apps that auto-convert currencies and tailor the experience for shoppers around the world.

1. BUCKS Currency Converter PRO – Instant Currency Converter

BUCKS automatically converts prices based on customer location, using 160+ real-time exchange rates. It’s fast, lightweight, and supports full Shopify Market checkout — no flickering, no lag.

Why Merchants Love BUCKS:

• Auto Currency Conversion: Detect location and display local pricing.
• Lightning Fast: Instant price updates without flicker.
• Checkout Ready: Supports checkout in local currencies.
• 24/7 Support: Live chat and email help whenever you need them.
• Custom Design: Match switcher styles to your brand.

Pricing: Free plan is available for unlimited currency. Plus plan starts at $7.99

Shopify Rating: 4.9 Stars

Number of Reviews: 1735

2. Hextom AI Translate & Currency – Easy Translation & Currency Conversion

Powered by ChatGPT-4, Claude, and Google AI, Hextom helps you localize your Shopify store into 130+ languages and 180+ currencies. Translate everything, even 3rd-party apps and alt-text, with just a few clicks.

Why Merchants Love Hextom:

• AI + Manual Translations: Choose from AI, manual, or import options.
• Currency Conversion: Auto-convert 180+ currencies with local checkout.
• App & Image Translation: Works with 200+ apps and supports alt-text.
• Theme Compatibility: Works across 230+ Shopify themes.
• Auto Geolocation: Language and currency switch based on the visitor’s location.

Pricing: Free auto-translate for 5 languages and 180+ currencies. Paid plans start at $9.99

Shopify Rating: 4.8 Stars

Number of Reviews: 2687

100+: Shopify at Enterprise Scale

Enterprise-grade automation, personalization, and performance for big brands with monthly order volume over 10000+

At this level, you’re optimizing across warehouses, markets, and data systems. Tools need to be robust, customizable, and scalable. So here are some solutions that easily integrate with Shopify businesses. 

Category: Inventory & Warehouse Management Solutions

Running out of stock or overstocked again? These enterprise integrations for Shopify help you stay in control of inventory, streamline warehouse ops, and keep orders flowing smoothly.

1. Unicommerce – One Stop Ecommerce Enabler

Unicommerce’s inventory & warehouse management solution integrates seamlessly with Shopify to centralize your ecommerce operations— from inventory to fulfillment. This Shopify integration for India is built for scale, used by India’s biggest D2C and retail brands to power their multichannel strategies.

Why Merchants Love Unicommerce:

• Order & Inventory Sync: Real-time visibility across channels.
• Returns & Replacements: Simplify reverse logistics.
• Shipping Automation: Connect your preferred carriers with ease.
• Warehouse Integrations: Seamless sync with your WMS/ERP.
• Custom Workflows: Adapt the platform to your business rules.

Pricing: Custom pricing tailored to your order volume and usage.

2. Zapier – Automation at scale

Automate inventory, email, tagging, and fulfillment. Zapier connects Shopify with 7,000+ apps to automate your workflows. Build custom Zaps in minutes to manage orders, email customers, sync ads, and more, without writing a line of code.

Why Merchants Love Zapier:

• Templates & Custom Zaps: Start fast or build from scratch.
• Multi-Step Flows: Automate complex processes with ease.
• Conditional Logic: Use “if this, then that” logic for smarter automations.
• Flexible Scheduling: Run Zaps on your own timeline.
• Connect Anything: From spreadsheets to CRMs to Slack.

Pricing:  The Shopify integration requires a paid Zapier plan after the 14-day free trial. Paid plans start at $19.99

Shopify Rating: 3.9 Stars

Number of Reviews: 146

Category: Centralized Customer Engagement & CRM

Tired of juggling chats, emails, and DMs? These Shopify apps for marketing bring all your customer conversations into one place and help you keep track of your conversions and important metrics, so your team stays on top and your shoppers feel heard.

1. HubSpot CRM – AI-powered customer platform

HubSpot’s Smart CRM turns your Shopify store data into powerful marketing and sales tools. Sync customers, segment audiences, and automate campaigns, all while keeping your data organized in one place.

Why Merchants Love HubSpot:

• Auto-Sync Data: Instantly connect customers, orders, and products.
• Email Campaigns: Create and automate personalized messages.
• Performance Dashboards: Track every campaign in real-time.
• Live Chat: Convert more visitors into leads on-site.
• Lead Forms: Capture and nurture with zero manual work.

Pricing: Tailored pricing based on enterprise size and operational needs.

2. Moengage – Customer Engagement Platform

MoEngage helps you create personalized omnichannel experiences across web, mobile, and messaging. Use predictive analytics to identify churn risks, build dynamic segments, and deliver timely messages at every step of the customer journey.

Why Merchants Love MoEngage:

• 360° Customer View: Sync data across online and offline sources.
• AI-Powered Journeys: Personalize every channel with real-time insights.
• Web Personalization: Engage with push, pop-ups, and dynamic content.
• Predictive Analytics: Forecast churn and trigger smart campaigns.
• Multi-Channel Messaging: Send time-sensitive alerts from one API.

Pricing: Custom pricing based on your business size and needs.

What Makes a “Best” Shopify App?

This is a great question for ecommerce founders or small businesses of all sizes. The best integrations and apps actually depend on your needs and use cases. So, when picking the best Shopify apps for your business, look for:

• Performance impact (speed, sales, retention)
• Free trial or freemium plan
• High ratings & recent reviews
• Responsive support & documentation
• Value for money

These factors will help you judge the solution and you can even get a trial or a demo to get an understanding of the interface, features and use cases you can cover for your business. You can also get a good understanding of the support team and timelines by gauging the sales representatives. 

Final Thoughts: Curate Your Stack with Confidence

With over 8,000+ tools in the Shopify App Store, knowing which ones to install (and when) can feel overwhelming. This guide helps you align your Shopify tech stack with your growth journey. Irrespective of the scale of your business, this list includes apps for all business stages, starting from 0-1, 1-10 and even enterprise clients. 

So, bookmark this guide of the best Shopify tools for ecommerce and easily update your stack as you grow. Ecommerce evolves fast and so should your tools.

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