by Shipway | May 22, 2026 | Distribution, Ecommerce, Warehousing
You ran a sale. Orders spiked. And then your RTO spiked too. Most brands blame the courier. The real problem started weeks earlier, inside a warehouse that was never designed to support the distribution network around it. In Indian eCommerce, RTO rates run between 20%...
by Shipway | May 21, 2026 | RTO Management, Shipping Software
Most Indian eCommerce brands losing days on delivery timelines aren’t losing them in transit. They’re losing them in the 18 hours between order placement and the moment a courier actually picks up the package. That window order processing, label...
by Shipway | May 20, 2026 | Supply chain network
Most Indian D2C brands don’t design their supply chain. They inherit it one warehouse, one courier, one reactive fix at a time. Then the RTO hits 28%. The shipping cost per order crosses ₹100. The festive campaign that was supposed to drive profit ends up...
by Shipway | May 14, 2026 | eCommerce Shipping, Shipping Software
A customer places an order at 3 PM and expects it before dinner. No standard courier will promise that. A two wheeler courier service already does it, every day, across every major Indian city. This is not a niche delivery option anymore. For any business that sells...
by Shipway | May 13, 2026 | eCommerce Shipping
A customer placed two orders last week, yours and a competitor’s. They got the competitors in 6 hours. You delivered after 3 days. Guess which brand they’re going back to. India’s urban delivery expectation has already shifted beneath most brands....
